Let’s talk

Based in Wilmington, NC
REMOTE WORK ANYWHERE

Questions, answers

How do I know if I need a music marketing and PR professional?

If you’re an artist or band looking to expand your reach, grow your fanbase, or gain media attention, working with a marketing and PR professional can help you achieve those goals. If you're already creating great music but need help getting noticed in a competitive industry, or if you’re planning to release an album, book a tour, or secure press coverage, we can guide you in building the right strategies to get you where you want to be.

How do I get started working with The Bakery?

Getting started is easy! Simply reach out to us via email at chrispondsmedia@gmail.com. We’ll schedule a consultation to discuss your goals, assess your needs, and develop a tailored plan to elevate your music career.

Do I need to be signed to a label to work with you?

No, you don’t need to be signed to a label to work with us. We specialize in helping independent artists, emerging bands, and small music businesses navigate the industry and gain the exposure they deserve, whether or not they’re signed.

What is a hybrid pricing model, and how does it work?

Our hybrid pricing model combines flat-rate fees for specific services (like content creation or branding) with performance-based percentages (for revenue generated from campaigns). This means you pay a set fee for tangible services, and we earn a percentage based on the success of our campaigns, aligning our interests with yours. It's a flexible, results-driven approach to pricing.

Do you only work with musicians or can you help other businesses?

We work with both musicians and music-related businesses, such as music venues, record labels, sound engineers, and producers. If your business or brand is connected to music, we can help you grow and succeed in the industry. Further, our founder has extensive background in hospitality and small business marketing and we are always eager for a new project out of our typical wheelhouse.

What is included in your PR campaigns?

Our full PR campaigns include media outreach, press release writing, securing press placements (interviews, articles, blog features), and strategic media pitching to increase your visibility. We also track campaign results and provide regular performance reports to ensure you're getting the coverage and results you need.

What is the process for booking a tour or event with you?

Once we’ve discussed your goals and needs, we’ll create a custom tour or event strategy. This includes booking shows, managing logistics, securing sponsors, and promoting the tour through our PR and marketing channels. We’ll work closely with you to ensure everything runs smoothly, from booking to fan engagement.

Can you help with branding and design, or is that just for larger projects?

Yes! We offer branding and design services for both small projects and larger campaigns. Whether you need album artwork, merchandise designs, or a full branding package with logos and brand guides, we’re here to help make your visual identity as strong as your music.

How do I pay for your services?

We require a 50% deposit for all new projects, with the remaining balance due once the campaign generates earnings, based on the agreed-upon percentage of revenue. Payment can be made monthly or quarterly depending on the scope of the services provided.

Can I request a custom package?

Absolutely! We understand that every artist, band, and business has unique needs, so we offer custom packages tailored specifically to your goals. Whether you're launching an album, organizing a tour, or just need help with social media strategy, we’ll create a plan that works for you.

How do I get the best results with The Bakery?

To get the best results, we recommend maintaining clear communication and being proactive in providing the content and information we need. Collaborate with us, stay involved in your marketing, and let us know your goals, and we’ll work together to create strategies that drive success for your music career.